Policaro Group
Unifying a premium automotive group through thoughtful digital design.
Five distinct brands.
One cohesive digital experience.
Policaro Group is one of Canada’s leading automotive groups, known for world-class service, premium brands, and a commitment to innovation. When they approached us, their digital ecosystem needed the same level of refinement and cohesion that defines their exceptional physical retail experience.
Multiple divisions were evolving quickly — from corporate operations to leasing, and motorsport — and each required a presence that felt modern, connected, and unmistakably Policaro.
We designed and developed five new websites, each built to align with the Group’s premium identity while giving every division its own space to shine. The flagship is the Policaro Group corporate site, which brings together the organization’s story, culture, careers, and leadership — supported by a clean, editorial layout and strong visual direction.
For customers exploring vehicles, we integrated real-time inventory, enabling seamless browsing of new and pre-owned models across the organization’s dealerships while maintaining a consistent corporate presentation.
Alongside the Group site, we built tailored digital properties for Policaro Leasing, Motion Endeavours, and other divisions within the organization.
Each AODA-compliant site delivers a user-first experience that reflects the energy, precision, and craftsmanship of the Policaro brand — visually sophisticated, technically sound, and effortless to navigate.
The new digital ecosystem features:
Five fully designed and developed websites built around a unified brand framework
A premium, high-performance experience with fast load times and modern UI
Real-time API integration for new and pre-owned vehicle inventory
Consistent brand expression across corporate, leasing, mobility, and lifestyle divisions
Streamlined navigation that adapts to multiple user types and customer journeys
Ongoing support, updates, and enhancements to ensure each site evolves with the business
Today, Policaro Group’s digital foundation is as dynamic and forward-thinking as the brands they represent. The sites work together as a cohesive ecosystem — strengthening identity, improving usability, and providing a premium experience that matches the Group’s reputation.
We continue to support Policaro Group with ongoing updates and improvements, helping ensure their digital presence remains fast, modern, and aligned with the pace of their business.
Working with Air Whistle was an absolute game-changer for our businesses online. They built five visually stunning & incredibly user-friendly websites that perfectly capture the dynamism of our brands.
— Matt Train, Senior Group Manager, Digital Marketing