Gridiron Power
From outage to empowerment: a digital transformation.
Gridiron Power provides dependable energy solutions for homes and businesses across Canada. As the Canadian representative and authorized distributor of Briggs & Stratton energy products, they offer a complete lineup of backup generators, solar systems, and battery storage solutions—all backed by one of the most comprehensive warranties in the industry. With over 140,000 square feet of warehouse space and a coast-to-coast distribution network, Gridiron Power has built a reputation for exceptional service, reliable supply, and fast delivery.
Gridiron’s leadership team needed a website that could keep pace with the company’s rapid growth and national expansion. Their previous online presence didn’t reflect the scale of their operations, the sophistication of their energy offerings, or their strong partnership with Briggs & Stratton. They required a professional, scalable digital platform that could manage both product presentation and e-commerce functionality while supporting their long-term SEO goals.
We built Gridiron Power’s new AODA-compliant website, powered by Umbraco CMS and nopCommerce, to deliver a seamless e-commerce experience. The result is a modern, high-performance site designed for clarity, speed, and scalability. Product architecture was carefully structured to guide both residential customers and professional dealers toward relevant solutions, supported by strong visuals and easy navigation. The design emphasizes Gridiron’s core strengths—service, speed, and reliability—while the content strategy highlights their 10-year comprehensive warranty and nationwide logistics advantage.
The new site features:
Integrated e-commerce powered by nopCommerce
A streamlined product catalogue with intuitive navigation for both homeowners and dealers
SEO-optimized architecture to strengthen visibility across Canada
Fast-loading, mobile-responsive design for a seamless user experience
Flexible content management via Umbraco CMS for easy updates and expansion
Built-in performance tracking to support ongoing growth and optimization
The new website gives Gridiron Power a commanding digital presence worthy of its industry leadership. With faster load times, enhanced SEO, and intuitive navigation, customers can now explore products, request quotes, or make purchases with confidence. The flexible CMS and commerce engine allow Gridiron’s team to update products, add promotions, and expand their catalogue with ease—ensuring the site evolves as quickly as the business itself.
We’re proud to partner with Gridiron Power in bringing this next stage of their growth to life—one that empowers Canadians to stay ready, resilient, and in control of their energy future.