Turning clarity, credibility, and SEO fundamentals into measurable traction.
When Fiszman Tax Law approached us, they were ready to establish their first digital presence — a site that reflected the firm’s professionalism and focus from day one. Led by Alejandro Fiszman, JD, the practice provides practical, business-minded legal advice to clients across Ontario, helping individuals and companies navigate disputes with the Canada Revenue Agency.
We designed and built a new bilingual website for Fiszman Tax Law on Umbraco CMS, prioritizing clear messaging, fast performance, and a search-friendly structure. The goal was to create a digital presence that felt confident, approachable, and easy to navigate — a place where complex topics like tax disputes, CRA challenges, and Federal Court applications could be understood clearly in both English and French.
Every detail, from layout to language, was built with the user in mind.
The new site features:
A modern, responsive design with fast load times and intuitive navigation
Fully bilingual content throughout, available in English and French
SEO-ready architecture aligned with CRA dispute and tax law search intent
Plain-language service pages that build trust and reduce friction
Clear contact pathways and calls to action designed to encourage qualified inquiries
Within two weeks of re-launch, the site reached page two on Google for several competitive tax-law searches — a strong start for a brand-new domain.
Less than a month after launch, the site was already appearing on page one on Google for terms such as “Ottawa Tax Lawyer.”
Even more impressive, the site reached the #2 position nationally for “CERB Lawyer,” reflecting the strength of the site’s technical foundation, content strategy, and focused SEO structure.
As the site continues to gain authority, rankings have continued to climb.
Traffic has grown rapidly since launch. Clicks have increased by 3,150%, while impressions have increased by 9,570% as search visibility and brand awareness continued to build.
It is steady, measurable progress powered by clean architecture, strategic content, and disciplined SEO.
We’re proud to have helped Fiszman Tax Law establish a digital presence that mirrors the firm’s professionalism and focus — clear, confident, bilingual, and built for measurable outcomes.
Air Whistle's intelligence and marketing insight are unparalleled — they built fiszman.ca and put me on page one without paid ads.
— Alejandro Fiszman BCom, J.D.