A modern upgrade for a long-standing industrial supplier.
A cleaner, faster, and more practical way to explore bakery equipment.
BakeryMachinery.net a well-established source for new and used commercial baking equipment. The previous website had served the business for many years, but it was beginning to show its age. Information was difficult to scan, product pages weren't consistent, and the experience on phones and tablets made browsing challenging.
We wanted to give the owner a site that felt easier to use, easier to maintain, and easier for customers to understand — something that respected the business's history while bringing its online presence up to modern standards. We redesigned the site from the ground up, providing a fully responsive, AODA-compliant site powered by Umbraco CMS and nopCommerce, and rewrote content to improve clarity, consistency, and overall usability.
The updated BakeryMachinery.net now serves as both a product catalogue and a lead-generation tool, helping visitors find the equipment they're looking for and reach out with questions.
The redesigned site includes:
Faster loading pages for smoother browsing
A much-improved mobile experience for customers using phones and tablets
A cleaner SEO structure that improves visibility in search results
Clearer product presentation with consistent formatting and specifications
A simple, modern layout that makes navigation more intuitive
Since launch, the site has seen a significant rise in visibility, with organic impressions increasing by more than 2,700% over a 16-month period — steady progress supported by better structure, performance, and content.
Today, BakeryMachinery.net is easier for customers to use and easier for the business to manage — a straightforward, dependable website for an owner we genuinely enjoy working with. We continue to support the site as the catalogue grows and evolves.