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How we help Lawyers & Law Firms

Contact us for a
Complimentary, No Obligation review of your existing legal website.

Improve your bottom line

We understand the legal vertical—arguably, better than any other digital agency in Canada.

We have worked with international firms—such as Norton Rose LLP (600+ lawyers). We have worked with national firms—such as McCarthy T├ętrault LLP (600+ lawyers), Stikeman Elliott LLP (400+ lawyers), & Ogilvy Renault LLP.  We have worked with many, many local law firms.  Heck, we've even worked with a few legal associations.

Air Whistle Media is an extension of our Marketing Department.
We trust them.  They do great work, and they genuinely care.
They're unlike any other agency I've ever come across.

C.C., Law Firm Marketing Director

If that's not enough, we have also won the Legal Marketing Association’s Your Honour Award—its top prize in  advertising. We’re proud of this achievement because it proves legal advertising doesn’t have to be stuffy & dated. Our winning campaign, Your Bicycle Shorts – Our Legal Briefs, was a well-executed dichotomy—very professional, yet somewhat quirky.  In this example, we truly appreciate our client, Ross & McBride LLP—the oldest and largest firm in the Hamilton area—for allowing us to explore outside the box.  They're a great client and even better lawyers.

We can design & deliver a law firm website one of two ways:

  1. We can charge a one-time, flat rate.  You'll own the site (although technically there will be some elements you'll use under license, such as Google Analytics).  You'll tend to such things as hosting and SSL certificate.  You'll have the ability to change most elements on your site (content, photos, news, etc.).  However, if you want any significant changes, you'll need a developer.  You can use an internal resource or come back to us.  Our preference is always the latter.   We'll tend to your changes at a simple time & material rate.

  2. We can charge an on-going, monthly rate.  For only $200 USD per month, we will design & develop your site, tend to all site updates (up to 5 hours / month), perform basic on-page SEO, host the site, and provide on-going support and maintenance.  You won't have to worry about anything.

    Let's say a legal website is $15,000.  This is the equivalent, at $200 per month, of 75 months or 6.25 years.  Your site will be dated in a few years.  So, knowing we'll be introducing new templates, this is a much better deal.  Drawbacks, we'll to begin you're "renting" the site.  You can't move it.  If you decide this isn't the right program for you, you can leave at any time, but you can't take the site with you.  You own your content, but the design, development, CMS, and SEO work will be ours.  Otherwise, this is a pretty good deal—especially considering the fact we're not charging a setup fee.  Yes, no setup fee. At least not for now. 

Our on-going, flat monthly rate program is a terrific—and economical—way to get the site of your dreams.






$15,000 USD

  • In-depth Discovery Session
  • All Design & Development
  • Search Engine Optimization
  • Kentico CMS Integration
  • Custom Design



$200 USD / month

  • In-depth Discovery Session
  • All Design & Development
  • 5 hours of updates per month
  • Ongoing Support
  • Ongoing Maintenance
  • Ongoing Upgrades
  • Search Engine Optimization
  • Choose from Various Templates—update your look at any time
  • SSL Certificate Included
  • Hosting Included

Marketing for law firms is very complex.  Regulations aside, lawyers operate in a very competitive space.  To be truly effective, digital agencies must turn their attention to supporting their client's business development activities while considering the firm's ROI.  This is where we shine.

Contact us to see how we can help you or your firm.


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