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About Us

About Us
Air WhIstle MedIa

We are an award winning, digital-first, marketing agency.

We provide a vast array of services, including custom website design & development, application development, social media campaigns, conversion/affiliate programs, print, and traditional marketing solutions.

Over the years, we have worked with a remarkably diverse group of clients, from Fortune 100's to not-for-profits, such as World Vision Canada. & YMCA Canada.  Our success isn’t measured by who we work with—it’s what we do for them that counts. We know our clients have something to say and we work very hard to make sure they’re heard.

Our designs tend to be creative, yet functional, and pay particular attention to form, ease of use, and conversion.

Our development is best-practice, cutting edge, and secure.

Our conversion goals & campaigns are engaging and well thought out.

We’ll take the time to understand your organization to meet your business objectives. We’ll work with you to clearly articulate milestones, objectives, and goals.

We understand the fundamentals of business success and the challenges of marketing for the web with its ever-evolving complexities. By paying attention to analytics, search engine optimization (SEO), design, development, usability, content and, ultimately, conversion (the process of having a user perform a predefined task) — you're almost guaranteed a successful digital project.

In a nutshell, we’re a team of driven, creative professionals who know that passion and personality are vital to our business.  Our dynamic, in-house team focuses on design, development, project management, UX, conversion goals, and SEO. We're a close-knit, fun-loving group—we love what we do, and it shows in our work.

Come and discover the benefits of working with an agency that truly understands and cares about you and your success.



We employ a best practice development process that includes, Discovery & Project Definition (gathering information to clearly understand your audience and your business objects), Creative Brief, Schedules (to ensure we deliver on-time and within budget), Wireframes, Testing, and Deployment. We focus heavily on Navigation, Usability, Design, Development, Analytics & Metrics, SEO, Conversion Funnels & Goals.

Specifically, we use a modified waterfall development process, complemented with Agile (when appropriate) that features the following elements:

Collecting business requirements and identifying your needs.

Business and Requirement Analysis resulting in wireframes, models, schema and business rules.

Architecture, application, user experience and graphic design.

Coding, construction and programming.

Content creation, content entry and/or content migration.

Ensuring your site is optimized for relevant Search Engines utilizing Technical, Content, On-Site & Off-site SEO.

Ensuring your site is compliant (AODA, W3C, GDRP, PIPEDA, CASL, etc.)

Bug fixes, error corrections, quality assurance. This may include, penetration testing and 3rd party review.

Launching your Website into your production environment.

Maintenance, support and review, including on-going SEO work.

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