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Everyone loves launch day. The new site goes live, analytics start to light up, and there’s that satisfying moment when months of design and development finally meet the world. But while most people treat that moment as a finish line, it’s really just the start of the second half — the part that decides whether a site thrives or slowly fades into obscurity.
Ontario promised a “barrier‑free” province by January 1, 2025. Yet many websites are still tripping over the same avoidable accessibility mistakes—often because teams think they “passed a scan once” or assume the rules don’t apply to them. Meanwhile, fines can hit $100,000 per day, and the next compliance report deadline is already on the calendar. Let’s cut through the noise and look at what the law actually says, where organizations still stumble, and how to fix the most common problems without blowing your budget.
Google’s Helpful Content and AI‑generated answer results now reward depth, context and authority—not the date you hit “Publish.” Reorganizing your reverse-chronological blog into a content hub / topic-cluster architecture is the fastest and safest way to future-proof organic visibility and user experience. Below is a field guide—featuring strategy, information architecture (IA), and Umbraco-specific tips—to help you make the transition.