We're an award-winning digital marketing agency.
We work with a remarkably diverse group of clients, from Fortune 100 corporations to large not-for-profits to the most prestigious of law firms. Our success, however, isn't measured by who we work with; it's what we do for them that counts.
There's a moment in every project where we catch ourselves doing it — that default industry habit of talking about "users." The word appears everywhere: user flows, user testing, user personas. It's the shorthand web teams rely on because it's convenient and tidy. But after building hundreds of sites, we realized something uncomfortable: every time we said "user," we were distancing ourselves from the very people we were trying to help.
Everyone loves launch day. The new site goes live, analytics start to light up, and there’s that satisfying moment when months of design and development finally meet the world. But while most people treat that moment as a finish line, it’s really just the start of the second half — the part that decides whether a site thrives or slowly fades into obscurity.
Ontario promised a “barrier‑free” province by January 1, 2025. Yet many websites are still tripping over the same avoidable accessibility mistakes—often because teams think they “passed a scan once” or assume the rules don’t apply to them. Meanwhile, fines can hit $100,000 per day, and the next compliance report deadline is already on the calendar. Let’s cut through the noise and look at what the law actually says, where organizations still stumble, and how to fix the most common problems without blowing your budget.